Influence Marketing Homework session 2

Infuence marketing definition:

Influence marketing will be the process of thinking or the acting of someone or a group, affected by someone ‘else action. We have influences on ourselves. It gathers the entire techniques use to make people talk about a product or a brand. The term influence marketing is more and more well-known with the development of internet (e-influencers)

Two examples of brand using influencer marketing: Nespresso with George Clooney and Coca Cola with all the internet influencer.

Source

World's of mouth = Influence Marketing